INTERNATIONAL GROWTH STRATEGY FOR BERLIN-BASED EDUCATIONAL PROGRAM

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Engaging more international students for M.A. in Responsible Management

Steinbeis University Berlin – Institute Corporate Responsibility Management (ICRM) aims at reaching to more individuals internationally for its Master’s Program M.A. in Responsible Management

Master of Arts Posters

GIG provides ICRM with analysis and implementation services ranging from Scanning to Promoting.

Scan

Analysis of current students’ country-background

Analysis of countries / regions for further promotion

Analysis of most effective promotional channels

Analysis of possibilities for localization of promotional activities

Analysis of most-fitting means for promotional activities (e.g. local/international study portals)

Plan

Overall internationalization strategy based on analysis

An update-plan for the website towards further internationalization

A work-plan for the local assisting agents for local promotional activities

A budget-plan indicating the human and promotional costs

Recruit

Selection of most-fitting local assisting agents for local promotional activities

Promote

Coordination of local assisting agents for translation and promotion activities

SEO in various languages

Business Opportunity For You

Do you think ICRM might be a strategic partner for your organization? Do you search for a similar advisory help? Contact GIG to be part of the network and grow your impact-based business.

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